WWF - World Wide Fund for Nature

WWF was officially founded on 11 September 1961 amid fears that habitat destruction and hunting would soon bring about the extinction of much of wildlife worldwide. Among the distinguished group of founders were Sir Julian Huxley, the renowned biologist, and Sir Peter Scott, the naturalist and painter, who designed the original panda logo. WWF is...
- The world's largest and most experienced independent conservation organization;
- A truly global network, working in more than 90 countries;
- A challenging, constructive, science-based organization that addresses issues from the survival of species and   

  habitats to climate change, sustainable business and environmental education;
- A charity dependent upon its five million supporters worldwide - some 90 per cent of our income derives from 

  voluntary sources such as people and the business community.
- An organization that makes a difference.

The organization’s international headquarters were established in Switzerland, and WWF offices were set up in many countries, starting with the UK. By the end of the 1970s, the focus of WWF's work had broadened to encompass not only the conservation of wildlife and habitats, but also the wider implications of man's activities on the environment. In 1980 WWF's World Conservation Strategy warned that humanity had no future unless nature and the world's natural resources were conserved. It also introduced the concept of sustainable development - living within the limits of the natural environment without compromising the needs of future generations - which has been central to WWF's thinking ever since.


Taking action for a living planet: WWF has grown from modest beginnings into a truly global conservation organization that has been instrumental in making the environment a matter of world concern. In addition to funding and managing countless conservation projects throughout the world, WWF continues to lobby governments and policy-makers, conduct research, influence education systems, and work with business and industry to address global threats to the planet by seeking long-term solutions.

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